Web sites
As advertising, as information and as  reassurance, your prospects and customers will be well served by a presence on the web. Your prospects work the web to find you, and to determine what you are all about. A quality web site can add a dimension of reassurance that your customer has found the right resource for the job.
Your customers can find useful information on the web during off-hours. Even such simple points as hours, locations and maps and procedures can add customer satisfaction. You can also provide education and information. Post interesting articles that will keep your customers coming back. You can even have a “community of interest” site that allows discussion on your topic.
eCommerce
If you sell anything that can be boxed up and mailed or if you sell a service that can be pre-ordered, you need a shopping cart on the web. Even if you just want to gather leads, having catalogs and forms on the web is a must. A shopping cart on the web can bring in orders that you never would otherwise see. You can have a high quality website with a shopping cart that feeds directly to email, to a fax machine, to Quickbooks or to a credit card gateway, for a very reasonable investment.
Email
Whether you use dial-up or DSL, it’s time to leave those @aol.com addresses behind. Your own identity on the net is only a phone call away. I’ve been edg@greenberg.org for years. I never worry about changing providers and having to change email addresses.
A good domain is also good business. Would you rather contact your accountant at jbs43205@aol.com or at joe.smith@smithaccounting.com? A professional email address communicates confidence.
You can have spam-filtered, ad free mailboxes that will be available from anywhere on the Internet for yourself and all your staff. Access your email the web browser you are using now, or with a mail client like Outlook, If you can read this page, you have everything you need.
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